Brita Brings Water Cooler Convenience and Cost Savings to the Home and Office

OAKLAND, Calif., Sep 20, 2004 (BUSINESS WIRE) -- Tired of continually lugging home heavy jugs of water from the store? Is that monthly home delivery service of water getting too expensive? Brita(R) has the answer with the latest addition to its popular family of pitcher and faucet mount products: the Brita(R) Water Cooler.

Brita's new water cooler filtration system is perfect for families who drink a lot of water or people who want the convenience of having filtered hot and cold water at their fingertips. Ideal for home or office, the Brita Water Cooler provides great-tasting water at less than half the cost of bottled water.

"The coolers are an exciting addition to our family of products," says Kara Lemke from Brita. "For the first time, people can have hot filtered Brita water in addition to cold filtered water. It's the ideal solution for those seeking a simple, economical way to keep large quantities of filtered water readily available."

An Easy Way to Get Healthier Water

Simply fill the 3-gallon capacity water bottle at your faucet and place on the cooler base. The base holds two Brita filters, which together filter 80 gallons of healthier, great-tasting water (approximately 4 months for the average family) for less than half the cost of bottled or home delivered water.

Brita Water Coolers are certified by NSF International, the nation's leading independent test lab for the certification of water filtration products to remove 98% of lead and reduce sediment and chlorine taste that may be found in tap water. In addition, all Brita systems have been tested and verified to remove only a trace amount of fluoride over the life of a filter. (Many brands of bottled waters do not contain the level of fluoride recommended by dentists.)

Three Models Available

Each model includes specific features designed to meet individual usage needs. Select the style with an electronic touch pad that allows you to control the temperature of hot and cold taps, and also includes a hot water tap safety feature (SRP: $229.99). Or choose a version with the preset hot and cold water combination, ideal for cold beverages and for tea and soup (SRP: $169.99). A third version, with a cold and room temperature water combination, is perfect for making cold beverages and cooking (SRP: $149.00).

Brita Water Coolers will be available this Fall at mass merchandisers such as Target and warehouse clubs such as BJs. The suggested retail price of replacement filters is $7.99 for a 1-pack and $19.99 for a 3-pack.

For more information about Brita products or a full list of contaminants reduced, visit the Brita Web site at www.brita.com or call 1.800.24.BRITA.

About BRITA

The Brita Products Company, based in Oakland, California, is the leading maker of point-of-use water filtration products to improve the quality and taste of tap water.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4722473 

SOURCE: The Brita Products Company

Baxter Group
Catherine Colton, 718-852-5260
ccolton@baxtergroup.biz


 

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